Scaling the Craft of Design in the Enterprise World

As a Design Leader, I’ve setup several design practices, established experience design consulting services and scaled Design Thinking capabilities across the enterprise. To me, Design is a critical enabler for innovation, foresight and strategy for organizations. If it is not delivering on these promises, it is time for a re-evaluation of design function.

Experience Design Practice

Helped setup and scale experience design practice at mobileLIVE – amongst Canada’s fastest growing technology companies. Positioned design & product practices as core driver for customer engagement and experience design for the company.

IDEATE Innovation

Co-founded and scaled Pakistan’s leading Design & Innovation firm, IDEATE Innovation which is in 5th year of operation and has worked on several Design Thinking, Service Design, Digital Product Design engagements with global organizations like GSM Alliance, Bill & Melinda Gates Foundation, Nestle, Telenor, Veon (Jazz), Etisalat (PTCL) and several Digital Banks

Design Systems

Spearheaded the Design & Implementation of open-source Design System – Friday for e-commerce and enterprise applications. It included React, Angular and Static Components libraries for UI components. We optimized Designers’ experience using Figma Design Kit, and Developers’ experience using Storybook based documentation with accessibility and automated testing integrated. As a sponsor, I communicated the value to internal and external stakeholders, documented and shared wins & benefits as well for Design Systems.

Scaling Enterprise Design Thinking

I’ve led an initiative to scale design thinking across the enterprise by training people on Design Thinking with blended learning curriculum and hands-on cross-functional team project. Trained 60+ people on basic Design Thinking curriculum of IBM and 14 people on advanced Design Thinking course along with projects.

What people say about my work?

Another insightful Design Thinking course!
How does it make me think differently about product delivery?


– Prototype early and observe your users interacting with your prototype to evaluate its success
– Play it back – tell stories to share your work and exchange feedback 
– Experience-based roadmap rather than feature roadmap

It’s all about the user experience!

Uzi Murad, VP Sales, MobileLIVE

I had the opportunity to work with Uzair on a GSMA funded project on simplifying Agri processes for Smallholder farmers through digital solutions. I found uzair to be a very detailed oriented and a thorough professional. His ability to implement design thinking in the most complex processes really stood out. He managed the whole project single handedly and came out with a very customer centric process to digitize the agri value chain. I recommend Uzair 200% for his work and guarantee that his dedication and perseverance will help him achieve even greater heights.

— Tahir Qureshi, Head of Digital Payments, Jazzcash

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