Six Things To Consider before you ‘Startup’

Lessons from Pakistan I begin with a disclaimer that I am not, by any means, a successful entrepreneur – I’m still dabbling and learning four years down the lane. There are many things that people learn about entrepreneurship from books, articles, TV shows and gossip, this note isn’t about them. It is about things that…

Understanding 5G

There is so much hype around 5G yet people understand it so little. In this series of articles, we will declutter the 5G buzz. Collaborators: Uzair Sukhera (mobileLIVE) & Tayyab Bin Tariq (Ericsson). Original post on linkedin. What is 5G? Let’s start with the basics. After 1G, 2G, 3G & 4G, 5G is the fifth generation mobile connectivity technology.…

Policy Perspective: Digital & Financial Inclusion in Pakistan

Written in September 2018. Original post on linkedin I have put together my thought’s on the subject from Digital & Financial Inclusion perspective based on our work at IDEATE to improve several Government Digitization projects (examples BISP, Punjab Kisaan Program, Healthcare in Public Sector). I will follow up with another article in this series about the role of Human…

Citizen Centred Government Services

“People expect government services to be simple and easy to use”. This quote by Canadian Digital Service struck a chord while preparing a feedback document for Pakistan Tehreek-e-Insaf’s (PTI – leading coalition government party) Digital Policy. If you haven’t read through my first post (link), i would recommend doing so. Before getting to the main proposition: “Why citizen centered…

About Me

I’m a product and experience design strategist with 10 years of experience and formal training in product & systems design from Cornell University. I love travel, nature, canoeing, spending time with my toddler and listening to economics and behaviour change podcasts. This blog shares my thoughts around technology, design and other related concepts.

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